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YAMASHIROYA

The exterior image of the YAMASHIROYA The exterior image of the YAMASHIROYA

 

YAMASHIROYA @UENO

2023.7.30 update

Address:  6-14-6 Ueno, Taito City, Tokyo, Japan.
Google Map: https://goo.gl/maps/Es4bKM8kC5xUsBUt6
Access: Get off at Ueno Station on the JR Yamanote Line, and it's a 3-minute walk from the station.
Opening Hours: Open from 11:00 AM to 8:30 PM.
Website: https://e-yamashiroya.com/

 
Yamashiroya is an anime and manga specialty store located near Ueno Station in Tokyo. The entire building is dedicated to anime merchandise, bustling with customers every day.This store sells official merchandise from various anime franchises, including One Piece, Sailor Moon, Gundam, Naruto, and Evangelion. All items are officially licensed, ensuring high quality. Each anime has its own dedicated section, and different types of merchandise are offered on different floors. The store has a narrow layout, akin to a general store, brimming with various anime goods.
 
The Pokémon section is particularly comprehensive. It seems that aside from the official Pokémon Center shops, Yamashiroya offers the most extensive selection of Pokémon plush toys. Although few stores carry official Naruto merchandise, Yamashiroya does have a dedicated Naruto section, with official merchandise such as ballpoint pens, mugs, and stickers lining the shelves.The Gundam section is also fairly well-stocked, offering the latest model kits. Yamashiroya is a popular store among Gundam fans.

ONE PIECE GOODS

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NARUTO GOODS

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GUNDAM GOODS

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SAILOR MOON GOODS

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POKEMON GOODS

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EVANGELION GOODS

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Yamashiroya is located about a three-minute walk from the Hirokoji exit of Ueno Station. The store is conveniently close to the station and easy to find. The space is narrow, with a feeling similar to a general goods store, and it is filled with anime merchandise. The store is frequented by both Japanese anime fans and foreign tourists, often resulting in a crowded interior. While the variety of products may not match that of the official stores for each anime series, Yamashiroya carries a wide assortment of official merchandise for various series, making it a very enjoyable place to browse.